Event rebranding

Sherry Design were tasked with re-branding FastForward, the future-focused international music business conference.

The task was to build on the success to date and create a vibrant fresh identity and visual language that connects with the under 35’s audience and delivers high impact across print, digital and live events outputs.

How We Helped

Stripping the event naming back to FFWD, we designed a highly flexible new event brand that was easy to use going forward and most importantly enables the events continued growth in multiple locations around the globe.

The colour system enabled a high level of visual impact and connectedness between events, while still providing location standout. We are proud to be an ongoing global of FFWD events and continuing our long association with the music industry.


What We Did

  • Brand strategy
  • Brand platform
  • Event re-branding
  • Corporate communications
  • Digital asset creation
  • Social media
  • Event rollout


Sherry Design have been an excellent partner for the development of the FFWD event branding. Their in-depth understanding of the music industry and strategic-creative approach has delivered an exciting and fresh new brand, that will enable us to really connect with our audiences and continue our global expansion in the years ahead. Chris Carey, Founder of FastForward