Sony Music

The goal for Sony Music UK, in the modern music landscape is - more than ever - to cut through the noise, to build and maintain engaged audiences.

www.sonymusic.co.uk

CLIENT

INDUSTRY

Music, Entertainment

SERVICES

Insight and Segmentation, Data Design, Design for Print, Strategy

Sony Music, Insight and Segmentation Report Design, Marcomms

Sony Music, Insight and Segmentation Report Design

The challenge

In the fast-paced, competitive and increasingly dynamic music industry, keeping focused on the audiences - their likes, dislikes and preferences - is essential.

We have worked with Sony Music for the last 15 years, supporting their insight teams as they outline their varied audience segments, analyse global music trends and ensure a growing understanding of segmentation within the business.

How we helped

We help Sony by designing Segmentation collateral that combines information and imagination - bringing their data to life.

Taking detailed, complex information and designing it in a way that is accessible, inspiring and can be digested fast by key decision makers have made the Segmentation ‘Bibles’ an essential reference tool for all areas of the business.

We have also supported the Insight team in the design of interactive creative thinking tools. Fieldnotes, was a printed notebook given out to all staff and acted as a starting point for ideas and inspiration - an interactive toolkit used for practical idea generation.

N.B. All data shown on this page has been changed to ensure client privacy.

“We have worked with Sherry Design for many years and have always found their work to be of the highest standard.

They take the seemingly difficult brief of creating engaging communications for a creative business and deliver solutions that are a hit internally.”

Insight Team / Sony Music

Around the world…

We have worked on Insight and Segmentation projects for Sony Music around the world, including the following Audience segmentation creative for Sony Germany.