Previous Project

Syngenta Flowers


Social Media Strategy

  • Digital
  • Content

After a period of largely ad-hoc, broadcast social media activity Sherry Design were tasked with creating and then implementing a full social strategy that would deepen connections and increase engagement with existing and new audiences alike.


How We Helped

We started our strategy with a simple A, B, C approach – clarifying their key Audiences, who they were and what made them tick. Then shaping how the Brand would come to life and outlining the types of content to build their engagement around. Finally, we considered Channel – where they needed to be seen.   


What We Did

  • Digital audit
  • Social media strategy
  • Channel branding and optimisation
  • Content creation
  • Planning and scheduling
  • Website integration
  • Newsletter engagement
  • Reporting and analytics

What were the results?

As with all our social media work, we carefully tracked our work to provide accurate monthly ROI reports for internal stakeholders. During the course of 2018, we saw the following results:
– 1,192% in engagement on Facebook and a 353% increase in post impressions
– We launched an Instagram channel and achieved 12,955 likes
– Their websites saw a 59% increase in new visitors and 31% increase in website views


Client feedback

Sherry Design created our social media strategy to fit our overall marketing and business objectives and helped us raise our profile over the year. We could rely on their team to produce great creative content and they kick-started major growth across our channels. We really appreciated their proactive and professional approach. Monthly reporting helped us in making our growing social media numbers visible to the entire company.

Anika van der Lee
Syngenta Flowers

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