Top Tips – Leveraging the power of design to advance your business
We’re developing a series of tips to help you get the best out of design so that your business grows and thrives. This week: 01. Get your sheet together
Business is tough right? Whether you’re an SME, trade association or well known brand – the issues are broadly the same. Attracting the right audiences, getting the appropriate message to them and then making it stick is what we’re all trying to do. But that’s easier said than done right now – too much internet, a tsunami of communication channels, reduced budgets, noisy social media etc etc…. Good business nowadays means doing more for less and making sure you stand out. And that’s where the creativity comes in.
Used effectively, good design can help you achieve that stand out, attract the right kind of customer, understand and anticipate what they need, hone your offering, get it out there faster and put at least one hand on the holy grail of improving your bottom line! You don’t have to take our word for it either – recent creative industry surveys show that for every $1 business spends on design they get over double that back in turnover. Not bad eh?
So, how do you start tapping into this rich seam of potential?
Getting full return on your design investment may mean making some minor adjustments to how you view designers, what we do and the processes we employ. It also requires taking a little time to develop the right kind of relationship with your design professional of choice. We don’t bite. We’re actually quite nice. And we can add considerable value to what you do.
01. Get your sheet together
Embracing design could be one of the best investments you ever make. But how do you set off on the right foot? How do you choose the right designers at the right price? How will the designers get to grips with the complexities of your business? How can you communicate what you want when you’re not quite sure yourself? How will you manage the designers and how will you assess whether what you get is ‘good’ design or not? It can all seem so daunting at the outset but these are questions businesses ask all the time about using design and they are actually a great place to start.
To begin, just take a blank piece of paper and draw a line vertically down the middle of it. At the top on either side of the line write two headings; ‘What’s our problem’ on one side and ‘what would success look like’ on the other. And then start to write… The content of this piece of A4 will navigate you through the rest of the process. It’s a fundamental building block in the design process and will help you define who the best agency is to partner up with to achieve the right outcome.