Top Tips – Leveraging the power of design to advance your business
Our series of tips to help you leverage the power of design and creativity to grow your business. This week: 04. Show us the money!
04. Show us the money!
Let’s talk budgets. Actually that’s not something everyone wants to do with their design agency when they’re briefing them. There’s a perception that keeping your cards close to your chest about how much you’re prepared to invest in a project will somehow mean that you’ll get more for your investment. That’s a fallacy. Picking the right designer and then being up front about budgets means that they can immediately start to work out how you can get most impact from your spend. There’s also a belief that designers won’t negotiate on costs – not true either.
When you have the right kind of relationship with your design agency you can work together to define the best use of your cash and how much creativity and design time that buys you. Very often, 2 days work from a good professional designer is worth 100 days of effort from an untrained, untested amateur.