Sony Music Asia
Helping the Sony Music Asia marketing team get creative
www.sonymusic.co.uk
CLIENT
INDUSTRY
Music, Entertainment
SERVICES
Insight and Segmentation, Data Design, Design for Print, Strategy
The challenge
The team at Sony Music Asia asked us to help give their marketing team a head start in finding innovative ways to connect and inspire the music buying public.
How we helped
Aimed at helping to unlock creativity, we designed a interactive ideas and brainstorming kit for the marketing team.
We created a design style and visual language that felt organic, playful and fun. A scrapbook-esque design with textured paper backgrounds, bold hand-drawn typography and black-and-white sticker-like graphics were mixed with vibrant, bright accent colours.
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