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Carbon60

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Brand Creation

  • Brand
  • Campaign
  • Digital
  • Print

We were commissioned to rebrand a company merger defining the new single consolidated offering. The new name Carbon60, its positioning and visual identity had to wrap-around both businesses and act as the new glue binding them together.

How We Helped

We focused on the strong visual metaphors associated with the ‘bucky ball’ fullerene Carbon60 is named after – strong bonds, supportive frameworks and conductivity. The logo is constructed from three overlapping circles, each with a pentagon cut through the middle, referencing a component of the fullerene.

What We Did

  • Brand platforms
  • Brand creation
  • Guidelines
  • User-focused design UX, IA, UI
  • Corporate communications
  • Infographics
  • Art direction and photo-shoots
  • Internal communications

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