Be(A)ware campaign

  • Digital
  • Content

We have long relationships with both TfL and the British Transport Police and were commissioned to develop a campaign to make train passengers more aware of rush hour pickpocket activity-regardless of what language they spoke.

How We Helped

Turning the headline message into an infographic created an instant understanding and our distinctive, bold style cut through the visual noise of the Tube and rail network. We also created a microsite to further expose the tactics used by thieves.

What We Did

  • Campaign strategy
  • Campaign concepts
  • Public awareness campaign
  • Copywriting
  • Infographics
  • Illustration
  • Print advertisements
  • Leaflets, posters and flyers
  • Campaign microsites
  • Animated banners

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