The Association of Corporate Treasurers wanted a fresh new brand and corporate identity. We were briefed to create a new brand that was more representative of the ACT’s work and personality and positioned them within the finance world as the authority on treasury.
ACT now have a contemporary tone to represent their progressive attitude. We have helped them connect with their audiences and cement their role in making ‘treasury’ more accessible. We have helped successfully position ACT as the leading professional body for treasury.
Our task was to creatively adapt an event theme that stayed true to the ACT brand and helped their Annual Conference stand out. They needed something that engaged and inspired the target markets, driving ticket sales.
The staged approach to the materials initially teased people to find out more, then switched focus to the detail and ultimately ‘convinced’ them to participate. This approach built momentum and excitement in the lead up to the even
The ACT had reinvented their entry level and level 2 treasury qualifications. They required campaigns to target new audiences and highlight key benefits treasury qualifications can add to a career in finance.
People who excel in treasury are often the more curious amongst finance professionals – playing on this hook we challenged accountants to add this forward thinking qualification. For those deciding their career path we wanted to highlight treasury’s potential to reach the top – to the board and beyond!
We use creativity and insight in equal measure to help organisations overcome their challenges.
Here are some other examples of how we’ve helped our clients stand out from the competition.