Rebrand

  • Brand
  • Digital
  • Content

The Association of Corporate Treasurers wanted a fresh new brand and corporate identity. We were briefed to create a new brand that was more representative of the ACT’s work and personality and positioned them within the finance world as the authority on treasury.

How We Helped

ACT now have a contemporary tone to represent their progressive attitude. We have helped them connect with their audiences and cement their role in making ‘treasury’ more accessible. We have helped successfully position ACT as the leading professional body for treasury.

What We Did

  • Brand strategy
  • Brand platform
  • Naming and strapline
  • Research and audit
  • Stakeholder engagement
  • Corporate identity
  • Brand creation
  • Guidelines
  • Internal communications
  • Office interiors and signage

Annual Conference

  • Brand
  • Digital
  • Content

Our task was to creatively adapt an event theme that stayed true to the ACT brand and helped their Annual Conference stand out. They needed something that engaged and inspired the target markets, driving ticket sales.

How We Helped

The staged approach to the materials initially teased people to find out more, then switched focus to the detail and ultimately ‘convinced’ them to participate. This approach built momentum and excitement in the lead up to the even

What We Did

  • Theme creation
  • Branding and design
  • Exhibition stands
  • Large format graphics
  • Signage and wayfinding
  • Brochures and reports
  • Leaflets, posters and flyers
  • Promotional items
ACT CAMPAIGNS
ACT CAMPAIGNS

Qualifications campaign

  • Brand
  • Digital
  • Content

The ACT had reinvented their entry level and level 2 treasury qualifications. They required campaigns to target new audiences and highlight key benefits treasury qualifications can add to a career in finance.

ACT CAMPAIGNS

How We Helped

People who excel in treasury are often the more curious amongst finance professionals – playing on this hook we challenged accountants to add this forward thinking qualification. For those deciding their career path we wanted to highlight treasury’s potential to reach the top – to the board and beyond!

ACT CAMPAIGNS
ACT CAMPAIGNS

What We Did

  • Campaign strategy
  • Campaign concepts
  • Copywriting
  • Digital content creation
  • Emails and newsletters
  • Animated banners
  • Posters
  • Print advertisements

Relevant Projects

We use creativity and insight in equal measure to help organisations overcome their challenges.
Here are some other examples of how we’ve helped our clients stand out from the competition.