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Going Beyond Beautiful 08

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Top Tips – Leveraging the power of design to advance your business

Our series of tips to help you leverage the power of design and creativity to grow your business. This week: 08. Finesse your feedback.

Previous weeks:
01. Get your sheet together
02. Avoid the dark side
03. Don’t be pitchy
04. Show us the money
05. Find the perfect match
06. Avoid brief grief!
07. Don’t be a stranger


 08. Finesse your feedback!

There are three key things to weigh up when reviewing design concepts – 1) audience, 2) audience and errrrr……3) audience! It’s important to assess the work objectively rather than subjectively. For example, try to focus on whether the creative approach will help you achieve the aims you set out in the final design brief rather than being subjective and just saying, “I like it” or, “I don’t like it”.

If you don’t have clear enough aims or direction in your brief then perhaps you need to add them at that point e.g. is the design trying to help you reach new customers? Reach new markets? Innovate or position your company or your product differently? You may want to test your design with customers at some point too, and allow time in your project schedule for changes based on their responses. It can really help refine the design to ensure it works best for the most important people in the process – the target audience.

Next week: 09. Measure your success

Top Tips – Leveraging the power of design to advance your business

Our series of tips to help you leverage the power of design and creativity to grow your business. This week: 08. Finesse your feedback.

Previous weeks:
01. Get your sheet together
02. Avoid the dark side
03. Don’t be pitchy
04. Show us the money
05. Find the perfect match
06. Avoid brief grief!
07. Don’t be a stranger


 08. Finesse your feedback!

There are three key things to weigh up when reviewing design concepts – 1) audience, 2) audience and errrrr……3) audience! It’s important to assess the work objectively rather than subjectively. For example, try to focus on whether the creative approach will help you achieve the aims you set out in the final design brief rather than being subjective and just saying, “I like it” or, “I don’t like it”.

If you don’t have clear enough aims or direction in your brief then perhaps you need to add them at that point e.g. is the design trying to help you reach new customers? Reach new markets? Innovate or position your company or your product differently? You may want to test your design with customers at some point too, and allow time in your project schedule for changes based on their responses. It can really help refine the design to ensure it works best for the most important people in the process – the target audience.

Next week: 09. Measure your success

A problem shared…

We love discussing how we can help brands and organisations overcome their communication challenges. So what’s giving you a brand or marketing headache at the moment? Get in touch and let’s have a chat to see if we can help!