Top Tips – Leveraging the power of design to advance your business
Our series of tips to help you leverage the power of design and creativity to grow your business. This week: 07. Don’t be a stranger.
07. Don’t be a stranger
Managing a design project is about more than briefing your design team and then leaving them to get on with it. You need to take an active part in the project if it’s going to achieve the results you want. Your designers should be receptive to this approach – a successful process is all about collaboration between client and creative.
A good first step is to create a project plan elaborating in more detail on the timescales agreed in the brief. Making this a joint exercise will ensure you have a common starting point and aligned expectations, as well as setting the right tone of collaboration for the project. It’s important that a single point of contact is available on your side at all times. The designer will need regular information and perhaps meetings to discuss issues as they arise, so don’t give the job to someone who’s going to be away for long periods during the project.
If review meetings are missed, sign-off of the various stages of design work will be held up and deadlines will slip. Schedule reviews for the designer to formally present concepts. Think carefully about who has final responsibility for signing work off and who needs to see concepts in the lead up to that. Ideally, key stakeholders should be involved as early as possible – ideally at the briefing stage. That way, you’re most likely to steer clear of unexpected issues – you want to be surprised by the quality of the creative work not the time it’s delivered.