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Top Tips – Leveraging the power of design to advance your business

Our series of tips to help you leverage the power of design and creativity to grow your business. This week: 03. Don’t be pitchy!

Previous weeks:
01. Get your sheet together
02. Avoid the dark side


 03. Don’t be pitchy!

Designers are in general a happy, easy going bunch. There’s just one thing that tends to get us all a little hot under the collar. The free pitch. To those who don’t know (and we like it that you don’t know) a creative pitch is where a client will ask a selection of designer agencies to present creative ideas to tackle the problem they want their project to solve. Good clients expect to pay for this. Bad clients don’t. That’s a free pitch.

Think of it like eating in 3 really good restaurants and then deciding which one you’re going to pay at the end. Only less scientific than that. Sure, some designers will willingly do it – but that’s generally because they are desperate for the work. And you really have to ask why that is. But the free pitch is a flawed strategy – for everyone. At the outset of a project the brief usually isn’t accurate – that’s not anyone’s fault but good designers add to a brief and suggest better approaches to solve problems. Good designers and good clients collaborate to shape briefs.

So why then, ask 3 people, sometimes without even meeting them, to produce a creative answer to the wrong question? Sure they might hit the nail on the head but would you entrust the direction of your business on a third party without fully assessing their problem solving ability on their previous projects?

Next week: 04. Show us the money!

Top Tips – Leveraging the power of design to advance your business

Our series of tips to help you leverage the power of design and creativity to grow your business. This week: 03. Don’t be pitchy!

Previous weeks:
01. Get your sheet together
02. Avoid the dark side


 03. Don’t be pitchy!

Designers are in general a happy, easy going bunch. There’s just one thing that tends to get us all a little hot under the collar. The free pitch. To those who don’t know (and we like it that you don’t know) a creative pitch is where a client will ask a selection of designer agencies to present creative ideas to tackle the problem they want their project to solve. Good clients expect to pay for this. Bad clients don’t. That’s a free pitch.

Think of it like eating in 3 really good restaurants and then deciding which one you’re going to pay at the end. Only less scientific than that. Sure, some designers will willingly do it – but that’s generally because they are desperate for the work. And you really have to ask why that is. But the free pitch is a flawed strategy – for everyone. At the outset of a project the brief usually isn’t accurate – that’s not anyone’s fault but good designers add to a brief and suggest better approaches to solve problems. Good designers and good clients collaborate to shape briefs.

So why then, ask 3 people, sometimes without even meeting them, to produce a creative answer to the wrong question? Sure they might hit the nail on the head but would you entrust the direction of your business on a third party without fully assessing their problem solving ability on their previous projects?

Next week: 04. Show us the money!

A problem shared…

We love discussing how we can help brands and organisations overcome their communication challenges. So what’s giving you a brand or marketing headache at the moment? Get in touch and let’s have a chat to see if we can help!