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When we in the Sydney studio were tasked with developing the name and visual identity for a new South American restaurant in the Surry Hills district we sighed. It’s not that we didn’t relish the challenge you understand – it’s more that Sydney is somewhat awash with ‘authentic’ Brazilian barbecue-style outlets and we were concerned about the chances of our clients’ new venture gaining a foothold in such a saturated market. We thought that they might need a more ingenious concept to ensure some scalability and position them for the franchise opportunities they were seeking to build. To cut a long story short – we suggested that there might be a better way to approach the task. And so Jimmy Blanco’s Latin-Australian Kitchen was born!

Blog_Image_2_1500x1000

When we in the Sydney studio were tasked with developing the name and visual identity for a new South American restaurant in the Surry Hills district we sighed. It’s not that we didn’t relish the challenge you understand – it’s more that Sydney is somewhat awash with ‘authentic’ Brazilian barbecue-style outlets and we were concerned about the chances of our clients’ new venture gaining a foothold in such a saturated market. We thought that they might need a more ingenious concept to ensure some scalability and position them for the franchise opportunities they were seeking to build. To cut a long story short – we suggested that there might be a better way to approach the task. And so Jimmy Blanco’s Latin-Australian Kitchen was born!

JB_Image_3_600x600
Illustration
Illustration

A half Australian, half Colombian, slightly unstable, culinary genius – Jimmy runs the joint in his own uniquely chaotic way. In the kitchen he insists on using the very best, fresh Aussie produce to make classic dishes – all hijacked by his unconventional Latin influences. The eponymous owner provides a colourful backdrop to the proceedings with the walls telling the story of his incredible sporting achievements and sometimes turbulent private life. It’s fair to say that Jimmy’s got some issues but his dual-continent approach to the food served in his restaurant sets it apart from the sea of South American influenced eateries cluttering the city. This is not an ‘authentic’ South American restaurant – it’s much more interesting than that! So get down there and give it a try. You probably won’t see Jimmy – he tends to stay out of the limelight these days. And that’s not a bad thing…

The Sherry team worked closely with the supremely talented Kylie Grimwood from Quattro Interiors on the project.

Jimmy Blanco, 54 Foveaux Street, Surry Hills 2010
http://www.jimmyblanco.com.au/

When we in the Sydney studio were tasked with developing the name and visual identity for a new South American restaurant in the Surry Hills district we sighed. It’s not that we didn’t relish the challenge you understand – it’s more that Sydney is somewhat awash with ‘authentic’ Brazilian barbecue-style outlets and we were concerned about the chances of our clients’ new venture gaining a foothold in such a saturated market. We thought that they might need a more ingenious concept to ensure some scalability and position them for the franchise opportunities they were seeking to build. To cut a long story short – we suggested that there might be a better way to approach the task. And so Jimmy Blanco’s Latin-Australian Kitchen was born!

Blog_Image_2_1500x1000

When we in the Sydney studio were tasked with developing the name and visual identity for a new South American restaurant in the Surry Hills district we sighed. It’s not that we didn’t relish the challenge you understand – it’s more that Sydney is somewhat awash with ‘authentic’ Brazilian barbecue-style outlets and we were concerned about the chances of our clients’ new venture gaining a foothold in such a saturated market. We thought that they might need a more ingenious concept to ensure some scalability and position them for the franchise opportunities they were seeking to build. To cut a long story short – we suggested that there might be a better way to approach the task. And so Jimmy Blanco’s Latin-Australian Kitchen was born!

JB_Image_3_600x600
Illustration
Illustration

A half Australian, half Colombian, slightly unstable, culinary genius – Jimmy runs the joint in his own uniquely chaotic way. In the kitchen he insists on using the very best, fresh Aussie produce to make classic dishes – all hijacked by his unconventional Latin influences. The eponymous owner provides a colourful backdrop to the proceedings with the walls telling the story of his incredible sporting achievements and sometimes turbulent private life. It’s fair to say that Jimmy’s got some issues but his dual-continent approach to the food served in his restaurant sets it apart from the sea of South American influenced eateries cluttering the city. This is not an ‘authentic’ South American restaurant – it’s much more interesting than that! So get down there and give it a try. You probably won’t see Jimmy – he tends to stay out of the limelight these days. And that’s not a bad thing…

The Sherry team worked closely with the supremely talented Kylie Grimwood from Quattro Interiors on the project.

Jimmy Blanco, 54 Foveaux Street, Surry Hills 2010
http://www.jimmyblanco.com.au/

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